Casual "Play-While-Waiting" Advergames

AdME™ casual “play-while-waiting” advergames provide compelling short-play games that engage consumers while waiting:

* In a restaurant
* At the mall
* In a car
* On the subway

Casual games will become a key channel for advertising – OgilvyOne Worldwide

The AdME™ Solution

The AdME solution is a pre-developed promotional advertainment platform with an "engine" of pre-developed, tested, ported and signed performance modules over which advergame "playstyles" and branded creative content is layered.

Modules allow users to:

* Send-to-friend
* Enter contests
* Answer surveys
* Vote

Modules allow advertisers to:

* Receive measurement data about a campaign or program's performance

This is a primary advantage and differentiator of AdME's. Each mobile handset must have it's own "port" in order to run a mobile application. The application must be certified or signed by each U.S. network (AT&T, T-Mobile, Sprint, Verizon) before it can run across that network.

That is already done and a part of the AdME platform before the "playstyle," and branded creative content layers are applied, offering mobile marketers the fastest, most reliable and inexpensive means available to reach their markets.

Primary AdME Advertainment Demographics

* 12-24 age group, 65%+ female
* 25-45 age group, 65%+ female