AdME Principals

Peter Eggleston
Chief Executive Officer

Christopher Payne-Taylor
Chief Marketing Officer

Elio Maggini
Chief Technology Officer

The three principals who comprise the AdME™ management team all worked together at SONiVOX™, former parent company to AdME and leading developer of audio playback/virtual musical instrument technologies. Upon sale of key mobile technology to Google and SONiVOX' entry into Google's Open Handset Alliance, AdME was spun off to bring SONiVOX mobile gaming components to market in the form of AdME's current promotional advertainment platform.

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Peter Eggleston founded AdME after successfully growing SONiVOX's mobile software business almost 400% in 2 years. He brings a strong combination of sales, engineering and management skills to the company's core management team.

Over the last 15 years, Mr. Eggleston has served in various sales and marketing leadership positions throughout the high-tech industry, including VP or Sales & Marketing for Sonic Network, Inc., Senior Director of Business Development at Millivision, LLC, North American Director of Marketing and Sales for Amerinex Applied Imaging, Inc., and Regional Sales
Director for Plexus Software, Inc., among others. Mr. Eggleston has served as a faculty member for Northeastern University and the Rochester Institute of Technology, authored over 40 papers and articles, anchored two columns in industry magazines, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area.

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Christopher Payne-Taylor served as Creative Marketing Director at SONiVOX, where he developed and implemented the strategic marketing plan for its mobile business. Previously, he held senior marketing management positions at national and international concerns, including Japan Entry Corporation, the nation's leading U.S.-Japan business development consultancy, Cahners Exposition Group, Boston Digital, and cMarket.

Payne-Taylor has also held Creative Director positions at New York and Boston-based advertising and promotional agencies with client rosters including BMW, Jaguar Cars, American Express and Omega lifestyle products.

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Elio Maggini served as technical director of SONiVOX's mobile business, where he was charged with client/server/DB architecting, individual project management, and code implementation.

Formerly, he served in a similar capacity at Nellymoser, responsible for both client (Java ME aka J2ME) and server (Java EE) technologies, as well as PERL, HTML, JavaScript, SMS gateway installations, ANT scripts, and phone porting. Previously, he established an independent consultancy with such clients as Fidelity Investments (FEBIOS and FMRC), GTE Cybertrust, and Cohn/Godley/Norwood advertising agency.