Discovery

The consumer “discovers” AdME™ applications through traditional media such as short codes embedded in television, radio, print, out-of-home vehicles, or download offers from online websites.

Download

Consumers download advergame applications onto their cellphones. Once resident, applications can receive additional content downloads on a regular basis throughout the life of a campaign or program.

Engagement

Consumers enjoy advergame and engaging with brand for a timespan far outdistancing a typical TV commercial, magazine ad, billboard impression, or webpage scan.

Purchase

AdME closes the loop to purchase when consumers receive recognition awards and merchandising incentives at the end of each gameplay cycle which can include:

* Discount coupons
* Polling/voting option
* Contest entry
* Surveys

And the best part is that AdME provides measurable metrics back to advertisers by feeding back data on each and every user activity, including:

* Download total/time spent with game
* Viral distribution
* Merchandising transactions